An Analysis of Artificial Intelligence Adoption Behavior Applying Extended UTAUT Framework in Urban Cities: The Context of Collectivistic Culture

Syed Asad Abbas Bokhari · Seunghwan Myeong

10 citations0/0 files storedInternational Electronic Conference on Applied Sciences (ASEC)

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Technology Adoption and User Behaviour E-Government and Public Services Smart Cities and Technologies

Abstract

The objective of this study is to examine an extended version of the Unified Theory of Acceptance and Use of Technology that takes behavioral assumptions (trust, innovativeness, social influence, performance and effort expectancy, and perceived risk) into account as it examines the adoption behavior of artificial intelligence applications in the context of Pakistan.

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2003User Acceptance of Information Technology: Toward A Unified View1 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis 1960Consumer Behavior as Risk Taking 2015Modeling Consumers’ Adoption Intentions of Remote Mobile Payments in the United Kingdom: Extending UTAUT with Innovativeness, Risk, and Trust 2020Understanding the attitude and intention to use smartphone chatbots for shopping 2014Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India 2010Evaluating the Role of Trust in Consumer Adoption of Mobile Payment Systems: An Empirical Analysis

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