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Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films
16 references·0 citing·34 second hop
Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films (2024)Identifying and Interpreting Visual and M…Figuring out Figuration (2022)Figuring out FigurationVisual and Multimodal Communication (2020)Visual and Multimodal Communi…Go Figure! New Directions in Advertising Rhetoric (2014)Go Figure! New Directions in …Relevance Theory (2013)Relevance TheoryThe flesh and blood of embodied understanding (2011)The flesh and blood of embodi…A Method for Linguistic Metaphor Identification (2010)A Method for Linguistic Metap…Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research (2006)Non-verbal and multimodal met…Metaphors We Live By (2003)Metaphors We Live ByThe way we think: conceptual blending and the mind's hidden complexities (2002)The way we think: conceptual …The identification of target and source in pictorial metaphors (2002)The identification of target …Theorizing the moving image. (1996)Theorizing the moving image.Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…A note on film metaphor (1996)A note on film metaphorRelevance: Communication and Cognition (1989)Relevance: Communication and …Narration in the Fiction Film (1986)Narration in the Fiction FilmExpositional Modes and Temporal Ordering in Fiction (1979)Expositional Modes and Tempor…What Metaphors Mean (1978)Godel, Escher, Bach: An Eternal Golden Braid. (1980)Semantic Fields and the Structure of Metaphor (1981)Qualitative Analysis for Social Scientists (1987)A Dynamic Theory of Organizational Knowledge Creation (1994)Techniques to Identify Themes (2003)Hand and mind: what gestures reveal about thought (1993)The contemporary theory of metaphor (1993)Evaluating Conceptual Metaphor Theory (2011)Metaphor Wars (2017)The cognitive psychological reality of image schemas and their transformations (1995)Understanding visual metaphor: the example of newspaper cartoons (2003)International journal of English studies (2021)The Presentation of Self in Everyday Life. (1956)The Structure of Scientific Revolutions (1963)How to do Linguistics with R (2015)“Not Soldiers but Fire-fighters” – Metaphors and Covid-19 (2020)Explanation and Understanding (2005)With the Future Behind Them: Convergent Evidence From Aymara Language and Gesture in the Crosslinguistic Comparison of Spatial Construals of Time (2006)Theories of Lexical Semantics (2009)Metaphor: A Practical Introduction (2002)The Routledge Handbook of Multimodal Analysis (2010)Multimodality: A Social Semiotic Approach to Contemporary Communication (2011)The Cambridge Introduction to Narrative (2008)Basic Elements of Narrative (2009)The Cambridge Introduction to Narrative (2020)Narrative Complexity in Contemporary American Television (2006)Fictionality and Perceived Realism in Experiencing Stories: A Model of Narrative Comprehension and Engagement (2008)Modularity in cognition: Framing the debate. (2006)Further Development in Social Reasoning Revealed in Discourse Irony Understanding (2008)Interactional Competence (2019)Metaphor in Pictures and Multimodal Representations (2008)Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research (2009)A Multimodal Framework for Analyzing Websites as Cultural Expressions (2012)
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References

  • 2003Metaphors We Live By25,371 cited
  • 2002The way we think: conceptual blending and the mind's hidden complexities5,327 cited
  • 1986Narration in the Fiction Film1,487 cited
  • 2010A Method for Linguistic Metaphor Identification1,446 cited
  • 1989Relevance: Communication and Cognition1,214 cited
  • 1996Pictorial Metaphor in Advertising991 cited
  • 1996Theorizing the moving image.554 cited
  • 2006Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research479 cited
  • 1979Expositional Modes and Temporal Ordering in Fiction433 cited
  • 2002The identification of target and source in pictorial metaphors347 cited
  • 2013Relevance Theory228 cited
  • 2014Go Figure! New Directions in Advertising Rhetoric189 cited
  • 2020Visual and Multimodal Communication184 cited
  • 1996A note on film metaphor93 cited
  • 2022Figuring out Figuration92 cited
  • 2011The flesh and blood of embodied understanding78 cited

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