The Concept of Transformation Capability for MSMEs Batik Craftsmen in Indonesia

Abstract

Transformation capability is a crucial success factor in the fashion sector, especially in batik craftsmen facing the changes and challenges of Industry 4.0.However, there has yet to be a concept of transformation capability in batik craftsmen at various micro, small, and medium enterprises (MSMEs) levels.This study aims to explore the concept of transformation capability in batik craftsmen in Kulonprogo, Indonesia.A case study was chosen as the research method approach by looking at different cases at different levels of MSMEs.The research involved six batik craftsmen of six owners and eleven workers who were selected using purposive sampling.Data collection used interview techniques, observation, and social media review in marketing.Data analysis used Nvivo 12 with an inductive and thematic approach.It was found that the concept of transformation includes (1) innovation and technology in the fields of design, dyeing, and marketing, (2) specific knowledge and skills in new motifs and dyeing through continuous experimentation, (3) strengthening and expanding management, and (4) actualizing the mission in economic, sustainability, and cultural aspects.Transformation capability is defined from mission to capability, covering economic, sustainability, and cultural aspects.

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