ChatGPT Behaviours among Nepalese Users: An Application of Hedonic Motivation System Adoption Model

Mukesh Ray Yadav

7 citations0/0 files storedJournal of Business and Social Sciences Research

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Technology Adoption and User Behaviour Innovative Human-Technology Interaction AI in Service Interactions

Abstract

Drawing from Hedonic Motivation System Adoption Model (HMSAM), this paper purposes to investigate factors influencing ChatGPT adoption behaviour among Nepalese users. The paper utilised a cross-sectional survey research design to gather data from 350 users of ChatGPT in Nepal. The researchers employed purposive sampling to select respondents for the paper. To test hypotheses, this paper applied the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique. This paper found that Joy and Perceived Usefulness (PU) have a significant influence on Behaviour Intention (BI). Perceived Ease of Use (PEOU) on Confirmation (CON) and Joy. Likewise, PEOU has a significant influence on Control (CON) and Joy. However, CON, curiosity (CU) and Joy do not significantly influence Immersion (IMM). CU does not influence BI and IMM, and PEOU does not influence CU and Perceived Usefulness (PU) among Nepalese ChatGPT users. This paper offers a significant outlook for the developers of ChatGPT to focus on the ease of using and joyfulness of using ChatGPT.

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 2017An updated and expanded assessment of PLS-SEM in information systems research 2004User Acceptance of Hedonic Information Systems1 2016Testing measurement invariance of composites using partial least squares 2001A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges1

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