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We examine the impact of general manager servant leadership on the adaptive capacity of firms through its anticipated positive effect on internal and external social capital. These relationships were studied in both family firms (FFs) and non-family firms (NFFs), where the relative emphasis on socioemotional wealth was expected to play a moderating role. Data from 176 hotels in Spain revealed that general manager servant leadership was a positive for firm-level AC, mediated especially by internal social capital. Positive ties between general manager servant leadership and both internal and external capital were stronger in FFs than in NFFs. Our findings add to the servant leadership literature, which is dominated by individual and group-level research and broaden the mounting evidence that general manager servant leadership is a positive for firm-level outcomes.
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