Faktor – Faktor yang Mempengaruhi Purchase Intention

Liana Musfira · Budi Astuti

4 citations0/0 files storedJurnal Informatika Ekonomi Bisnis

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

With the increasingly advanced development of the internet, many people are purchasing goods online. People's increasing purchasing intentions indicate consumptive behavior. This is supported by the rise of platforms on social media that present a wide selection of goods. One of them is TikTok which is full of offers and promotions that make TikTok users interested in making purchases. This research aims to analyze the influence of perceived ease of use, perceived usefulness, structural assurance, social influence, and intimacy on purchase intention. The population in this study are users of the TikTok application in Indonesia. The samples in this study were taken using purposive sampling techniques and questionnaire methods and obtained 170 samples that met the convenience sampling criteria. This research uses data processing software SPSS version 26. The research results show that perceived ease of use, perceived usefulness, structural assurance, social influence, influence purchase intention. Meanwhile, intimacy has no effect on purchase intention.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 4 citations exist upstream.

References

2017Factors influencing purchase intention towards consumer-to-consumer e-commerce 2020Factors that influence purchase intentions in social commerce 2020Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers 2016Factors that influence consumers’ purchase intention of smart closets 2020Factors Influencing Purchase Intention on Private Label Products 2023The role of celebrity endorsement on purchase intention of ERIGO products 2023Factors that Influence Generation Z's Purchase Intention Towards Imported Secondhand Clothes In Indonesia 2022Factors That Influence Consumer Purchase Intention In GoFood E-commerce In The Covid-19 Era (Study On People In The City of Bandung, Indonesia)

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.