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Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
13 references·2 citing·50 second hopsampled
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References

  • 2019Organizational intention to adopt big data in the B2B context: An integrated view211 cited
  • 2023Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world208 cited
  • 2022The bright side of online consumer behavior: Continuance intention for mobile payments177 cited
  • 2019Disruptive innovation of cryptocurrencies in consumer acceptance and trust141 cited
  • 2018Adoption of the Internet of Things technologies in business procurement: impact on organizational buying behavior78 cited
  • 2020Betting on Bitcoin: How social collectives shape cryptocurrency markets72 cited
  • 2023Determinants of the purchase intention of non‐fungible token collectibles57 cited
  • 2023Why do people buy virtual clothes?45 cited
  • 2023Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model43 cited
  • 2023An overview of the consumer‐centric disruptive technology research: Insights from topic modelling and literature review37 cited
  • 2023Should I adopt an integrated virtual clinic? A dual‐factor theory perspective36 cited
  • 2022An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents29 cited
  • 2020Measuring Consumer Behavioural Intention to Accept Technology: Towards Autonomous Vehicles Technology Acceptance Model (AVTAM)

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  • 2025Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk16 cited
  • 2025Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers10 cited