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Background. Human capacity, namely highly qualified specialists who are interested in improving medical care quality and, consequently, in improving health indicators of population, remains one of the main resources for the successful development of healthcare system. Motivation of medical and administrative personnel is a connection in the development of quality and safety of medical activity. Objective. To identify and analyze the motivating factors of doctors and administrative personnel of the same medical organization. Material and methods. A questionnaire for staff has been developed taking into account the current motivational approaches in the institution. Doctors of polyclinic department (n=20) and employees of administrative departments (n=20) of Research Center of Neurology took part in the anonymous questionnaire survey. Statistical data processing was performed using IBM SPSS Statistics 22. Results. A number of questionnaires equal 40 were received from the survey. The results in the group of doctors and other specialists differed on all questions (p<0.001). Factors of priority were material remuneration, improvement of working conditions (office, working place, equipment status) for employees without medical education. The authority and status of the institution in which they work, along with material rewards, were important for personnel with medical education. Conclusion. Regular analysis of motivating and demotivating factors in the organization’s employees is necessary in order to increase the productivity of medical and administrative personnel and to prevent a professional burnout. The conduction of such researches gives grounds for adjustment and development of new motivational programs, taking into account the interests of both groups working together to achieve common goals and increase the prestige of medical organization.
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