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Digital economy and new capitalism: Generation Z as consumer
14 references·3 citing·42 second hop
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  • 2024Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication5 cited
  • 2025

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Competitiveness of generations Z and Alpha in the age of generative AI
4 cited
  • 2025Meet the most diverse generational cohort in history: Gen Alpha is coming of age3 cited