The Influence of Service Quality on Customer Satisfaction: A Case Study

Siti Syahsudarmi

14 citations0/0 files storedInternational Journal of Indonesian Business Review

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Abstract

The purpose of this study was to determine whether service quality has an effect on customer satisfaction. With a case study on a snack food supplier company. the population of this study is all suppliers who shop at PT. Sinar Niaga Sejahtera Duri-Riau, totaling 1,080 people, using the slovin formula, obtained 95 samples as respondents in this study. For hypothesis testing and data processing, SPSS version 24 was used. It was found from the determination test that the value of R square was 0.509, which means that service quality affects customer satisfaction, the value is 50.9% while the remaining 49.1% is influenced by other independent variables. not observed in this study.

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References

2013Marketing Dan Kasus-Kasus Pilihan 2021Framework of Mediating Role of MSEs Performance On The Relationship Between Entrepreneur Environment and Entrepreneur Satisfaction 2020Role of Products Element In Determining Decisions of Purchase 2021Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers 2022Impact of Service Quality on Customer Satisfaction: A Case Study in Educational Institutions 2022Exponential Weight Moving Average (EWMA) Control Chart for Quality Control of Crude Palm Oil Product

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