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Can salespersons help firms overcome brand image crisis? Role of facial appearance · Study

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ArticleCan salespersons help firms overcome brand image crisis? Role of facial appearance

Arpita Agnihotri2024

Article2024

Can salespersons help firms overcome brand image crisis? Role of facial appearance

Arpita Agnihotri · Saurabh Bhattacharya · Demetris Vrontis

19 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2015Sample Size in Qualitative Interview Studies 1983In a Different Voice: Psychological Theory and Women's Development.2001Accounting for common method variance in cross-sectional research designs.2002The self-importance of moral identity.1989Sex Differences in Social Behavior: A Social-Role Interpretation.2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory 1994Gender differences in personality: A meta-analysis.

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Year2024

Typearticle

Published2024-03-06

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2024.114612

openalex_workW4392528381

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