The evolution of electronic commerce: the role of e-commerce in the consumer behavior of generation Y and Z

Abstract

E commerce is a part of the digital economy. E commerce encompasses the interactions that transpire throughout the process of developing and delivering goods and services via the Internet, distributing them via appropriate channels, and exchanging and utilizing them. Electronic commerce gives rise to entirely new business practices that are designed to fulfill the demand for products and services. Due to the preponderance of digital platform business models among e commerce market participants, the industry is categorized as an element of the innovation economy. This article examines the theoretical underpinnings of e commerce as well as its influence on the purchasing patterns of Generation Y and Z.

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