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Virtual Reality, Real Responsibility: The Regulatory Landscape for Virtual Influencers · Study

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PreprintVirtual Reality, Real Responsibility: The Regulatory Landscape for Virtual Influencers

Floris Mertens2024

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Preprintgreen2024

Virtual Reality, Real Responsibility: The Regulatory Landscape for Virtual Influencers

Floris Mertens · Julie Goetghebuer

11 citations·0/0 files stored·SSRN Electronic Journal

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European and International Contract Law Digitalization, Law, and Regulation Diverse Legal and Medical Studies

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References

2018Authenticity under threat: When social media influencers need to go beyond self-presentation 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products 2019Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns 2014Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities 2008Camgirls: Celebrity and Community in the Age of Social Networks 2021Almost human? A comparative case study on the social media presence of virtual influencers 2005The Influence of the Avatar on Online Perceptions of Anthropomorphism, Androgyny, Credibility, Homophily, and Attraction 2022Influencer Marketing Effectiveness

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2023How Sensory Language Shapes Influencer’s Impactarticle · 5 shared references 2022What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategiesarticle · 5 shared references 2024Virtual influencers and pro-environmental causes: The roles of message warmth and trust in expertsarticle · 5 shared references 2023Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectivenessarticle · 4 shared references 2023The authentic virtual influencer: Authenticity manifestations in the metaversearticle · 4 shared references 2023Virtual influencer marketing: the good, the bad and the unrealarticle · 4 shared references

Details

Year2024

Typepreprint

Published2024-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations11

Files0 public / 0

ShelfEuropean and International Contract Law

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doi10.2139/ssrn.4718820

openalex_workW4392567416

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