SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Omnichannel marketing: a systematic review and research agenda
16 references·0 citing·43 second hop
Omnichannel marketing: a systematic review and research agenda (2024)Omnichannel marketing: a systematic revie…Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How? (2023)Frameworks for developing imp…Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Scientific procedures and rat…Past, present, and future of customer engagement (2021)Past, present, and future of …Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Consumer decision‐making in o…The future of in-store technology (2019)The future of in-store techno…Literature review as a research methodology: An overview and guidelines (2019)Literature review as a resear…Gradual Internationalization vs Born-Global/International new venture models (2019)Gradual Internationalization …The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment (2018)The impact of channel integra…Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)Managing Multi- and Omni-Chan…Towards a unified customer experience in online shopping environments (2016)Towards a unified customer ex…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)Preferred reporting items for…Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison (2015)Google Scholar, Scopus and th…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …The Path to Customer Centricity (2006)The Path to Customer Centrici…The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)EXQ: a multiple‐item scale for assessing service experience (2012)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital economy: An innovation driver for total factor productivity (2021)The Measurement of Observer Agreement for Categorical Data (1977)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Customer engagement in service (2017)Business ethics, corporate social responsibility, and brand attitudes: An exploratory study (2018)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions (1988)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Meta-analysis in clinical trials (1986)Using thematic analysis in psychology (2006)How to conduct a bibliometric analysis: An overview and guidelines (2021)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’ (2022)Personalization in personalized marketing: Trends and ways forward (2022)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)The art of writing literature review: What do we know and what do we need to know? (2020)Developing classic systematic literature reviews to advance knowledge: Dos and don'ts (2023)Theory of planned behavior in consumer behavior research: A systematic literature review (2023)How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews (2024)Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories (2018)A tale of two databases: the use of Web of Science and Scopus in academic papers (2020)The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis (2021)
this work references cited by second hop

References

  • 2015Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement26,189 cited
  • 2019Literature review as a research methodology: An overview and guidelines11,435 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 2015Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison1,783 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2019Gradual Internationalization vs Born-Global/International new venture models1,142 cited
  • 2016Creating Enduring Customer Value827 cited
  • 2006The Path to Customer Centricity592 cited
  • 2023Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?542 cited
  • 2021Past, present, and future of customer engagement505 cited
  • 2019The future of in-store technology460 cited
  • 2017Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions416 cited
  • 2020Consumer decision‐making in omnichannel retailing: Literature review and future research agenda403 cited
  • 2018

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
370 cited
  • 2016Towards a unified customer experience in online shopping environments354 cited
  • Cited by

    No citing works inside the corpus for this window.