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ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION
16 references·0 citing·57 second hopsampled
ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION (2024)ART MARKETING TECHNIQUES AND THE DEVELOPM…Art marketing in the metaverse world: Evidence from South Korea (2023)Art marketing in the metavers…Price determinants of non-fungible tokens in the digital art market (2022)Price determinants of non-fun…Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe (2022)Development and Transformatio…The Cyber Turn of the Contemporary Art Market (2019)The Cyber Turn of the Contemp…The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations (2017)The value of art in marketing…From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences (2016)From arts marketing to audien…Research in Arts Marketing: Evolution and Future Directions (2014)Research in Arts Marketing: E…Art market inefficiency (2013)Art market inefficiencyThe evolution and development of arts marketing research (2011)The evolution and development…Mapping the arts marketing literature (2011)Mapping the arts marketing li…Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation (2010)Arts Marketing Performance: A…Assessing the intrinsic impacts of a live performance (2008)Assessing the intrinsic impac…Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study (2006)Understanding the Role of Ser…A STRATEGIC LOGIC FOR ARTS MARKETING (2006)A STRATEGIC LOGIC FOR ARTS MA…Enhancing the application of experiential marketing in the arts (2004)Enhancing the application of …The marketing and public relations practices of Australian performing arts presenters (2002)The marketing and public rela…Distinction: A Social Critique of the Judgement of Taste. 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A joint use of DEA and BSC to measure the performance of museums (2017)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The participative turn in cultural policy: Paradigms, models, contexts (2018)Exploring barriers to social inclusion for disabled people: perspectives from the performing arts (2021)The techno-social reproduction of taste boundaries on digital platforms: The case of music on YouTube (2021)Flow: the psychology of optimal experience (1990)A New Framework for Building Participation in the Arts (2001)Gifts of the Muse: Reframing the Debate About the Benefits of the Arts (2004)“A big part of my life”: a qualitative study of the impact of theatre (2013)Deep hanging out in the arts: an anthropological approach to capturing cultural value (2016)Ageing and the orchestra: Self-efficacy and engagement in community music-making (2019)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand management and the world of the arts: collaboration, co-operation, co-creation, and inspiration (2018)Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages (2020)The role of art infusion in enhancing pro-environmental luxury brand advertising (2021)PAINTINGS AS AN INVESTMENT (1974)Art as an Investment and the Underperformance of Masterpieces (2002)Buying Beauty: On Prices and Returns in the Art Market (2012)Bubbles all the way down? Detecting and date-stamping bubble behaviours in NFT and DeFi markets (2022)Volatility Spillovers Across NFTs News Attention and Financial Markets (2022)Don't miss out on NFTs?! A sentiment-based analysis of the early NFT market (2023)Market power, competition and innovation in digital markets: A survey (2020)Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens (2022)Metaverse – the new marketing universe (2022)Consumer behavior in the metaverse (2023)From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism (2024)Systematic Review of Empowering Intangible Cultural Heritage with Metaverse Technology (2025)
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References

  • 2022Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe199 cited
  • 2004Enhancing the application of experiential marketing in the arts145 cited
  • 2006A STRATEGIC LOGIC FOR ARTS MARKETING140 cited
  • 2016From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences127 cited
  • 2022Price determinants of non-fungible tokens in the digital art market104 cited
  • 2008Assessing the intrinsic impacts of a live performance86 cited
  • 2017The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations86 cited
  • 2010Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation83 cited
  • 2014Research in Arts Marketing: Evolution and Future Directions77 cited
  • 2011The evolution and development of arts marketing research76 cited
  • 2013Art market inefficiency71 cited
  • 2006Understanding the Role of Service Convenience in Art Museum Marketing: An Exploratory Study66 cited
  • 2023Art marketing in the metaverse world: Evidence from South Korea49 cited
  • 2011Mapping the arts marketing literature44 cited
  • 2019

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The Cyber Turn of the Contemporary Art Market
34 cited
  • 2002The marketing and public relations practices of Australian performing arts presenters34 cited
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