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Sustainable initiatives involve efforts focusing on the conservation of resources, reduction in waste and pollution, along with ensuring that the ecological balance is maintained. Due to various reasons, startups may have been left out of the regulatory and social pressures. The time has come when ignoring the environmental impacts of startups is no longer viable. In the current scenario, the Country is springing up in the renewable energy sector focusing on green growth thereby promoting growth and development of the economy. The chapter aims to study the importance of the adoption of sustainable technologies by startups in India. The study also focuses on the initiatives taken by the government in supporting Startups. The study will go a long way in offering immense knowledge about Sustainable energy and its benefits of adaptation. To conclude the buzzing concept of green energy will contribute a great deal to maintaining ecological sensitivity thereby contributing to environmental protection.
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