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Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta
11 references·0 citing·47 second hop
Mediation of Brand Equity in The Influence of Integrated Marketing Communication on Purchase Intention of Mie Gacoan Restaurant in Yogyakarta (2024)Mediation of Brand Equity in The Influenc…The effect of digital marketing on purchase intention: Moderating effect of brand equity (2022)The effect of digital marketi…Relationship Between Integrated Marketing Communication and Brand Equity (2021)Relationship Between Integrat…Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates (2021)Impact of brand equity on pur…The relationship between brand equity and intention to buy: the case of convenience stores (2020)The relationship between bran…Advertising: An Integrated Marketing Communication Perspective (2020)Advertising: An Integrated Ma…Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective (2019)Integrated marketing communic…Information technology directors’ efforts on innovation, integrated marketing communications and brand equity (2017)Information technology direct…Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysia Services Industries (2014)Impact of Service Quality, Tr…Research Methods for business (2013)Research Methods for businessPartial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…Integrated Marketing Communications: Practice Leads Theory (2008)Integrated Marketing Communic…Client Perceptions of Integrated Marketing Communications (1993)A Multi-Country Comparison of the Drive for IMC (1999)The Emergence Of IMC: A Theoretical Perspective (2004)Media multitasking and the effectiveness of combining online and radio advertising (2011)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Integrated marketing communication – from an instrumental to a customer-centric perspective (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Service quality, perceived value, and citizens’ continuous-use intention regarding e-government: Empirical evidence from China (2019)The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019)The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust (2020)Brand Equity, Brand Preference, and Purchase Intent (1995)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Building strong brands in a modern marketing communications environment (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Brand positioning and business performance of alcoholic beverage firms in an emerging market context: the mediation effect of brand equity (2021)Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment (2021)Marketing strategy and competitiveness: Evidence from Colombian SMEs (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Whence Consumer Loyalty? (1999)Satisfaction: a behavioral perspective on the consumer (2010)Determinan Purchase Intention: Perspektif Pelanggan Minimarket (2021)Faktor-Faktor Yang Memprediksi Purchase Intention Skin Care Garnier Di Indonesia (2021)The Influence of Product Packaging Design and Online Customer Review on Brand Awareness and Their Impact on Online Purchase Intention (2023)The partial least squares approach for structural equation modeling. (1998)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)Partial Least Squares Structural Equation Modeling (2017)When to use and how to report the results of PLS-SEM (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)MENINGKATKAN MINAT BELI MELALUI STRATEGI DIGITAL MARKETING DAN EKUITAS MEREK (2022)Factors affecting buying decisions of Islamic banking products: the moderating role of religious belief (2023)Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products (2023)The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015)Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter? (2016)The Effect of Employee Engagement on Organizational Performance Via the Mediating Role of Job Satisfaction: The Case of IT Employees in Jordanian Banking Sector (2018)Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust (2023)Reviving folk music of the southeast in Shanxi: cultural revitalization and citizen engagement through digital platforms and facilitation through information systems (2023)Digital Marketing, Social Media Marketing, and Brand Trust on The Intention as Strategic to Buy Local Indonesian Brand Products (2024)An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials (2016)Social customer relationship management: An integrated conceptual framework (2018)The Interplay of Travelers’ Psychological Distance, Language Abstraction, and Message Appeal Type in Social Media Advertising (2019)
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References

  • 2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance5,561 cited
  • 2013Research Methods for business583 cited
  • 2014Impact of Service Quality, Trust and Perceived Value on Customer Loyalty in Malaysia Services Industries161 cited
  • 2022The effect of digital marketing on purchase intention: Moderating effect of brand equity122 cited
  • 2008Integrated Marketing Communications: Practice Leads Theory115 cited
  • 2020Advertising: An Integrated Marketing Communication Perspective57 cited
  • 2019Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective48 cited
  • 2021Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates47 cited
  • 2020The relationship between brand equity and intention to buy: the case of convenience stores17 cited
  • 2017Information technology directors’ efforts on innovation, integrated marketing communications and brand equity17 cited
  • 2021Relationship Between Integrated Marketing Communication and Brand Equity13 cited

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