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Background and Purpose: The success and demise of a business venture continuously fascinates the attention of many. Specifically, when it relates to micro-entrepreneurs as they are very vulnerable to business failures. Despite many struggles, there are few who succeed. Intrigued with this scenario, the researchers aim to look for factors that lead to the success of micro-entrepreneurs in their business ventures. Following the Social Cognitive Theory and earlier research, the present study predicts that technology adoption and self-efficacy will influence entrepreneurial business success. Additionally, this study posits that self-efficacy mediates the relationship between technology adoption and entrepreneurial business success. Methodology: The research employed a survey technique using a quantifiable method. The researchers distributed 350 questionnaires to low-income micro-entrepreneurs in Kelantan, Malaysia. Two hundred forty-five people responded, but only 240 data proceeded for further analysis. The research used SPSS and AMOS version 26 to analyse the data gathered. Findings: Results indicated that both variables, namely entrepreneurial self-efficacy and technology adoption, significantly influenced business success. Additionally, the results indicated that entrepreneurial self-efficacy significantly mediated the relationship between technology adoption and entrepreneurial business success. Contributions: The discoveries provide valuable insights to policy makers, poverty agencies, micro-entrepreneurs and the likes in formulating strategies and intervention programs for entrepreneurial success. Indeed, successful entrepreneurs are crucial in elevating the social status of the poor and eradicating national poverty. In addition, it realises the Sustainable Development Goals’ agendas that all states in Malaysia are free from poverty by 2030. Keywords: Business success factors, micro entrepreneurs, self-efficacy, technology adoption. Cite as: Ariffien, M. A., Zakaria, M., Syed Yusuf, S. N., & Ahmad, J. H. (2023). Technology adoption, self-efficacy and entrepreneurial business success. Journal of Nusantara Studies, 8(TI), 257-276. http://dx.doi.org/10.24200/jonus.vol8issTIpp257-276
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