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THE ROLE OF AI IN MARKETING PERSONALIZATION: A THEORETICAL EXPLORATION OF CONSUMER ENGAGEMENT STRATEGIES
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References

  • 2024REVIEWING THE ETHICAL IMPLICATIONS OF AI IN DECISION MAKING PROCESSES188 cited
  • 2024PRIVACY LAW CHALLENGES IN THE DIGITAL AGE: A GLOBAL REVIEW OF LEGISLATION AND ENFORCEMENT80 cited
  • 2024Ethical Reflections On Data-Centric AI: Balancing Benefits And Risks73 cited
  • 2024Ethical AI in practice: Balancing technological advancements with human values62 cited
  • 2024A COMPARATIVE REVIEW OF DATA ENCRYPTION METHODS IN THE USA AND EUROPE61 cited
  • 2024LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW57 cited
  • 2025Generative Ghosts: Anticipating Benefits and Risks of AI Afterlives55 cited
  • 2024GDPR's impact on cybersecurity: A review focusing on USA and European practices50 cited
  • 2024THE ROLE OF GOVERNMENT POLICY IN FOSTERING ENTREPRENEURSHIP: A USA AND AFRICA REVIEW46 cited
  • 2024Renewable energy projects in Africa: A review of climate finance strategies35 cited
  • 2023A review of sustainable entrepreneurship practices and their impact on long-term business viability34 cited
  • 2024Climate risk assessment in petroleum operations: A review of CSR practices for sustainable Resilience in the United States and Africa30 cited
  • 2024STRATEGIC PARTNERSHIPS IN THE SATELLITE AND TELECOMMUNICATIONS SECTORS: A CONCEPTUAL REVIEW OF DATA ANALYTICS-ENABLED IDENTIFICATION AND CAPITALIZATION OF SYNERGIES30 cited
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The role of accounting in mitigating food supply chain risks and food price volatility
29 cited
  • 2024Sustainable energy transition strategies: A comparative review of CSR and corporate advising in the petroleum industry in the United States and Africa27 cited
  • 2024Innovation by integration of Drum-Buffer-Rope (DBR) method with Scrum-Kanban and use of Monte Carlo simulation for maximizing throughput in agile project management24 cited
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