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Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing
16 references·0 citing·49 second hop
Fewer but better: Chinese consumers’ responses to luxury brands using green demarketing (2024)Fewer but better: Chinese consumers’ resp…The Presentation of Self in Everyday Life (2023)The Presentation of Self in E…An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)An extended model of value-at…Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)Gray Shades of Green: Causes …Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides (2014)Conspicuous conservation: The…Reinventing Marketing to Manage the Environmental Imperative (2011)Reinventing Marketing to Mana…Feeling Ambivalent About Going Green (2011)Feeling Ambivalent About Goin…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…Anti‐consumption as part of living a sustainable lifestyle: daily practices, contextual motivations and subjective values (2010)Anti‐consumption as part of l…Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-Benefit versus Other-Ben…Co-creating value for luxury brands (2009)Co-creating value for luxury …Social marketing: A pathway to consumption reduction? (2008)Social marketing: A pathway t…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Impression management: A literature review and two-component model. (1990)Impression management: A lite…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Face and Favor: The Chinese Power Game (1987)Face and Favor: The Chinese P…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Qualitative Data Analysis: An Expanded Sourcebook (1994)Case Study Research (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance (2012)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)The Presentation of Self in Everyday Life. (1956)The Norm of Reciprocity: A Preliminary Statement (1960)Bringing Strong Ties Back in: Indirect Ties, Network Bridges, and Job Searches in China (1997)Pancultural self-enhancement. 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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2023The Presentation of Self in Everyday Life17,564 cited
  • 1990Impression management: A literature review and two-component model.3,330 cited
  • 1987Face and Favor: The Chinese Power Game2,283 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present754 cited
  • 2008Social marketing: A pathway to consumption reduction?673 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
  • 2015Gray Shades of Green: Causes and Consequences of Green Skepticism588 cited
  • 2019An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior486 cited
  • 2014Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides413 cited

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2010
Anti‐consumption as part of living a sustainable lifestyle: daily practices, contextual motivations and subjective values
409 cited
  • 2011Feeling Ambivalent About Going Green391 cited
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