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The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
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References

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  • 2016Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research

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1,782 cited
  • 2021Partial Least Squares Structural Equation Modeling1,475 cited
  • 2016How to improve firm performance using big data analytics capability and business strategy alignment?1,450 cited
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