Gestión de ventas y percepción de rentabilidad en un call center (Lima-Perú), 2023

Abstract

The effective management of sales is key to increasing perceived profitability in modern organizations seeking to maximize their profits, as revealed by the present research, whose main purpose was to determine the relationship between sales management and the perception of profitability in a call center located in Lima (Peru) during 2023. For a more detailed analysis, sales management was subdivided into sales forecasting, sales plan, and sales control; while the variable perception of profitability was broken down into perception of economic profitability and perception of financial profitability. The research was developed under the quantitative approach, correlational scope and used the non-experimental transactional correlational-causal design; the participants were 83 advisors from the Sales Area of the organization under study, who completed a Likert-type questionnaire composed of 24 items. After processing and analyzing the information, a strong, direct and significant relationship was found between sales management and the perception of profitability, since a Spearman correlation coefficient of 0.775 was obtained.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 11 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.