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Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective
16 references·2 citing·46 second hop
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References

  • 2006Using thematic analysis in psychology193,725 cited
  • 2005How Many Interviews Are Enough?20,704 cited
  • 1974Social identity and intergroup behaviour4,072 cited
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  • 2004Social License and Environmental Protection: Why Businesses Go Beyond Compliance871 cited
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  • 2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
  • 2012Social Identity Theory464 cited
  • 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery338 cited
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  • 2012Factors Affecting Skepticism toward Green Advertising282 cited
  • 2021Green, blue or black, but washing–What company characteristics determine greenwashing?243 cited
  • 2019Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach234 cited

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  • 2010Queer Methods and Methodologies: Intersecting Queer Theories and Social Science Research209 cited
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    • 2025They’re not my people: When inclusive marketing backfires14 cited
    • 2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited