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Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix
16 references·0 citing·52 second hopsampled
Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix (2024)Hedonic and eudaimonic entertainment as f…The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)The impact of virtual reality…What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Examining branding co-creatio…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Consumer engagement in online brand communities: a social media perspective (2015)Consumer engagement in online…The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)The Role of Customer Engageme…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions (2013)Eudaimonia and Its Distinctio…Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption (2011)Entertainment as Pleasurable …Orientations to happiness and life satisfaction: the full life versus the empty life (2005)Orientations to happiness and…Flow and Media Enjoyment (2004)Flow and Media EnjoymentCommon method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Optimizing well-being: The empirical encounter of two traditions. (2002)Optimizing well-being: The em…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Retail relationships and store loyalty: A multi-level perspective (1997)Retail relationships and stor…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Different types of well-being? A cross-cultural examination of hedonic and eudaimonic well-being. 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(1988)The Commitment-Trust Theory of Relationship Marketing (1994)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Transforming the Customer Experience through New Technologies (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)An Index of Factorial Simplicity (1974)Social motivations of live-streaming viewer engagement on Twitch (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing (2019)Simultaneous Factor Analysis in Several Populations (1971)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 2002Optimizing well-being: The empirical encounter of two traditions.3,711 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,330 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,862 cited
  • 2005Orientations to happiness and life satisfaction: the full life versus the empty life1,685 cited
  • 2015Consumer engagement in online brand communities: a social media perspective1,356 cited
  • 2013Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions1,348 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement810 cited
  • 1997Retail relationships and store loyalty: A multi-level perspective807 cited
  • 2011Entertainment as Pleasurable and Meaningful: Identifying Hedonic and Eudaimonic Motivations for Entertainment Consumption798 cited
  • 2004Flow and Media Enjoyment798 cited
  • 2014

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The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
693 cited
  • 2017Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response625 cited
  • 2019The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction541 cited
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