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Enhancing Multi-Channel Consumer Behavior Analysis: A Data-Driven Approach using the Optimized Apriori Algorithm
5 references·0 citing·26 second hop
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this work references cited by second hop

References

  • 2003Business Intelligence: The Savvy Manager's Guide137 cited
  • 2016Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com124 cited
  • 2018Market basket analysis insights to support category management33 cited
  • 1992BASKET ANALYSIS: A NEW WAY OF ANALYSING SCANNER DATA33 cited
  • 2022A review of consumer affinity research: recent advances and future directions21 cited

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