Exploring Work Motivation and Job Effectiveness in Mekong Delta's Hospitality: A Study Utilizing Partial Least Squares Structural Equation Modeling

Abstract

This study aims to investigate the factors influencing employee work motivation and job effectiveness in the hospitality sector within the Mekong Delta region of Vietnam. A sample size of 227 employees from various restaurants and hotels was surveyed using a combination of qualitative interviews and quantitative questionnaires. The research employed Partial Least Squares Structural Equation Modeling to analyze the data and test the hypothesized relationships. The results indicate that both financial and non-financial factors significantly impact employee motivation and job performance. Specifically, income emerged as the most influential factor, followed by relationship with colleagues, job stability, reward and recognition, corporate culture, and leadership style. Notably, the study emphasizes the importance of fostering a positive work environment, providing fair compensation, ensuring job stability, and implementing effective leadership practices to enhance employee engagement and productivity in the hospitality industry. These findings offer valuable insights for managers and policymakers seeking to develop targeted interventions aimed at improving employee well-being and organizational performance in the Mekong Delta's hospitality sector.

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