Challenges Hindering Women's Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy

Abstract

Studies often focus on entrepreneurship as it is an emerging trend, but this study centers on female entrepreneurship. The study aims to assess the impact of self-management in cordiality and travel activity on women's entrepreneurial activity. It examines factors such as work-family restriction, sociocultural uphold, access to financial resources, business abilities, and legislative restrictions. A quantitative methodology was chosen, utilizing questionnaires to collect data. The study's findings reveal that besides financial accessibility and legal restrictions, other crucial factors related to women's business activity are work-family conflict, community and ethnic assistance, and business abilities. Notably, self-leadership substantially reconciles the connection between effort obstruction, sociocultural cooperation, access to money, and women's entrepreneurial activity. The results also highlight how formal and informal institutions impact women's participation in entrepreneurship. By shedding light on relevant issues, this study could help develop policies that support female business owners in the hospitality industry, ultimately empowering women entrepreneurs.

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