Big data analytics capabilities: direct and mediating relationships with innovative and business performance

Abstract

This study examines the effect of key big data analytics capabilities (data, skills, technology, and culture) on innovation performance and business performance. Data were gathered from 91 companies and analyzed to determine correlations in the proposed model. The results find that big data analytics capabilities (BDAC) partially mediate the effect between innovative performance and business performance. Further, as a company’s performance is a multidimensional element, was necessary to analyze more than one attribute to evaluate the relationship with BDAC through a canonical correlation analysis. The results in this sense reveal that the four big data capabilities increase the growth of sales, revenue, the number of workers, the net profit margin, innovation management, the development of new products and services, and the adoption of new information technologies.

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