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The Psychology of Advertising (1913) · Study

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ChapterThe Psychology of Advertising (1913)

Walter Dill Scott2024

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Chapterhybrid2024

The Psychology of Advertising (1913)

Walter Dill Scott

11 citations·0/0 files stored·Public domain series

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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1976The concept of suggestion in the early history of advertising psychology

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1982“An Honorable Place”: The Quest for Professional Advertising Education, 1900–1917article · 1 shared reference 2013Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasingarticle · 1 shared reference 2017Histories of human engineering tact and technologyarticle · 1 shared reference 2012Psychology as a ProfessionThe authors would like to acknowledge the contributions of Ludy T. Benjamin, Jr. and Gary R. VandenBos, coauthors of this chapter in the first edition ofHistory of Psychology.other · 1 shared reference 2011Consumers’ choice model: an alternative meta-goals model focused on cognitive effort, justification, and regretthesis · 1 shared reference

Details

Year2024

Typechapter

Published2024-04-28

VenuePublic domain series

ISSN-L2770-2472

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.32376/3f8575cb.cd452bea

openalex_workW4395954483

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