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The emergence of digital technologies has transformed the banking and finance industry and created new opportunities for financial business to improve their competitive advantage. This study uses a systematic literature review approach. The purpose is to provide new insights on how digital transformation enhance customer experience, financial competitiveness, and market performance. This study emphasizes the necessity for empirical research to investigate the relationship between digital transformation and financial competitiveness. There is a need for theoretical and empirical development to enhance more understanding of specific mechanisms through which digital transformation impacts the traditional financial and its industry and business related. Furthermore, the literature on the impact of digital transformation on financial competitive strategic is still in its nascent stages and requires further investigation.
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Stored only when both papers are in the corpus — 11 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.