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Curiosity under bright light: The influence of bright lighting on new product adoption · Study

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ArticleCuriosity under bright light: The influence of bright lighting on new product adoption

Zhang Yu2024

Article2024

Curiosity under bright light: The influence of bright lighting on new product adoption

Zhang Yu · Lan Xia · Jiangang Du · Min Zhao

8 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics 1974An approach to environmental psychology 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.1994The psychology of curiosity: A review and reinterpretation.1997Strategic Orientation of the Firm and New Product Performance 1997Measuring Emotions in the Consumption Experience 1989Schema Congruity as a Basis for Product Evaluation

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Year2024

Typearticle

Published2024-05-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations8

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.ijresmar.2024.04.005

openalex_workW4396536825

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