Investigating the Determinants and Consumer Preferences of Sustainable Consumption and Production Adoption Among Fast-Moving Consumer Goods Manufacturers

Zahid Hussain · Arman Khan

10 citations0/0 files storedContemporary studies in economic and financial analysis

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Sustainable Supply Chain Management Sustainability and Innovation in Business

Abstract

Purpose: This research investigates how producers of fast-moving consumer goods (FMCG) in Karachi, Pakistan, embrace sustainable manufacturing and consumption practices.Study design/methodology/approach: This study employed a mixed research design, incorporating both qualitative and quantitative approaches. The primary method of data collecting utilised in this study was semi-structured interviews. The survey sampled 11 FMCG manufacturers, and the data were analysed using thematic analysis.Findings: The research revealed that economic variables were crucial in adopting sustainable consumption and production (SCP) practices among Karachi's FMCG businesses. The economic reasons were motivated by the notion that adopting sustainable practices could result in financial benefits and enhanced market competitiveness. The research additionally discovered that consumer preferences were pivotal in stimulating sustainable practices within the FMCG business. Manufacturers indicated that adopting sustainable products and packaging was driven mainly by consumer demand.Originality/value: This study contributes to the literature on SCP within the FMCG business. It offers valuable insights into the factors influencing sustainable practices and customer preferences. This study emphasises the importance of economic, social, and environmental aspects in fostering sustainable practices within the FMCG industry, specifically focusing on developing nation environments such as Karachi. This study's findings can contribute valuable insights for policy formulation and decision-making processes about SCP within Karachi's FMCG business and other similar contexts.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

2022Green consumerism, green perceived value, and restaurant revisit intention: Millennials' sustainable consumption with moderating effect of green perceived quality 2022Assessing the impact of green consumption behavior and green purchase intention among millennials toward sustainable environment 2022Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust 2021“I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products 2022Barriers to the adoption of circular economy practices in Micro, Small and Medium Enterprises: Instrument development, measurement and validation 2022Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context 2022Circular business models for the fastmoving consumer goods industry: Desirability, feasibility, and viability 2022Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.