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Water plays an essential role in shaping the aesthetics and psychological impacts of urban waterfronts, thereby enhancing their popularity as centers for tourism, communal activities, and events. The universal appeal of water attracts a diverse audience, including both residents and visitors, leaving a lasting impression on all who experience its charm. Urban waterfronts, epitomized by the historical city of Alexandria, Egypt, are cultural and historical repositories, showcasing a rich tapestry of architectural styles and epochs. Alexandria's waterfront presents a scenic view of the Mediterranean Sea, enriched by its architectural diversity. However, waterfronts face numerous challenges that underscore the critical need for their preservation and development. The development of waterfront areas involves transforming these zones into vibrant, sustainable, and appealing spaces that encourage community interaction and enhance the quality of urban life. This encompasses a comprehensive approach to placemaking that integrates architectural design, urban planning, environmental responsibility, social equity, and economic viability to forge places of unique identity and aesthetic value. The research presented herein reviews existing literature on urban waterfront development strategies and processes, and examines successful international cases of waterfront revitalization. A focus is placed on the El-Anfoushy touristic promenade in Alexandria, employing the SWOT analysis to assess its current conditions and the Analytic Hierarchy Process (AHP) to prioritize actionable outcomes. These methodologies facilitate the quantification and strategic prioritization necessary to address the challenges confronting this historical area. The ultimate objective of this study is to provide a sustainable smart development agenda that can be effectively implemented to rejuvenate and preserve waterfronts, offering a framework for city planners and policymakers to foster sustainable urban environments.
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