SWOT analysis of agricultural colleges for entrepreneurship: Delphi-Fuzzy and fuzzy hierarchical application

Abstract

Purpose The present study aims to seek the strategic analysis of the entrepreneurship of agricultural colleges (AC). Design/methodology/approach In terms of approach, this research was a combination of exploratory and hybrid methods. The present study was conducted in four stages. In the first stage, an open-ended questionnaire was designed to identify the strengths, weaknesses, opportunities and threats of entrepreneurship in AC (qualitative method). In the second stage, the Delphi-Fuzzy questionnaire was designed based on the results obtained from the first stage. In the third stage, the criteria of strengths, weaknesses, opportunities and threats of entrepreneurship of AC were analyzed based on the pairwise comparison (quantitative method) by the sample using a fuzzy hierarchical analysis process (FHAP). In the fourth stage, presented strategies were ranked based on pairwise comparison using FHAP. Findings From the analysis of weaknesses, strengths, opportunities and threats facing AC for entrepreneurship, 12 strategies were presented in 4 groups of aggressive, conservative, competitive and defensive. Originality/value The literature review showed that no research has been done so far to identify strengths, weaknesses, opportunities and threats facing university entrepreneurship, especially AC. So the present study analyzes the weaknesses, strengths, opportunities and threats and proposes practical strategies for moving toward the formation of entrepreneurship AC. According to the gaps in providing SWOT of the AC, the results of this research can pave the way for policy makers and planners in this field.

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