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A review of strategic decision-making in marketing through big data and analytics
16 references·0 citing·51 second hop
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References

  • 2016Big Data and consumer behavior: imminent opportunities248 cited
  • 2019The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing186 cited
  • 2016Unlocking the power of big data in new product development173 cited
  • 2022Effects of voice assistant recommendations on consumer behavior142 cited
  • 2022Omnichannel retailing strategy: a systematic review100 cited
  • 2024THE DIGITAL TRANSFORMATION OF SMES: A COMPARATIVE REVIEW BETWEEN THE USA AND AFRICA71 cited
  • 2024FINANCIAL LAW: POLICY FRAMEWORKS FOR REGULATING FINTECH INNOVATIONS: ENSURING CONSUMER PROTECTION WHILE FOSTERING INNOVATION64 cited
  • 2024NAVIGATING THE LEGAL COMPLEXITIES OF ARTIFICIAL INTELLIGENCE IN GLOBAL TRADE AGREEMENTS63 cited
  • 2024STRATEGIES FOR LEVERAGING BIG DATA AND ANALYTICS FOR BUSINESS DEVELOPMENT: A COMPREHENSIVE REVIEW ACROSS SECTORS60 cited
  • 2024Policy recommendations for integrating artificial intelligence into global trade agreements56 cited
  • 2023Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach56 cited
  • 2024Real-time data analytics in retail: A review of USA and global practices51 cited
  • 2023RESILIENCE IN THE FACE OF UNCERTAINTY: A REVIEW ON THE IMPACT OF SUPPLY CHAIN VOLATILITY AMID ONGOING GEOPOLITICAL DISRUPTIONS49 cited

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2024
Tax havens reexamined: The impact of global digital tax reforms on international taxation
48 cited
  • 2024THE ROLE OF AI IN FINANCIAL MARKET DEVELOPMENT: ENHANCING EFFICIENCY AND ACCESSIBILITY IN EMERGING ECONOMIES46 cited
  • 2024DEVELOPING INTERNATIONAL POLICY GUIDELINES FOR MANAGING CROSS-BORDER INSOLVENCIES IN THE DIGITAL ECONOMY46 cited
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