Wanting, liking, and the sociology of motivation

Abstract

Abstract Despite being a central topic, current theories of motivation in sociology remain underdeveloped. This paper supplements existing sociological theories on motivation with insights from affective and cognitive neuroscience to address this issue. The resulting sociological affective model of motivation treats affect as an independent force that sometimes coordinates with cognition while taking charge at other times. Drawing on recent work in the neuroscience of motivation and reward, the paper shows how two affective mechanisms—wanting and liking—can shed light on various behavioral outcomes of interest while allowing for sharper theorizing of key distinctions that need clarification in the literature. By examining the distinctive contribution of each process, the paper reveals a proactive, desire‐driven agent often overlooked by prevailing sociological models emphasizing a reactive actor responding creatively and deliberately when internal meanings and external cues are incongruent. The paper concludes by outlining the broader implications of this synthetic affective model of motivation for sociology.

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