What push students to use motorcycles? A study based on some universities in Hanoi, Vietnam

Abstract

So far, little is known about the determinants of the intention to use motorcycles among the young generations in developing countries. This study has proposed an extension of the Theory of Planned Behaviours (TPB) to investigate various factors associated with the motorcycle use intention of students in Hanoi, Vietnam. The data from 399 students from three universities were collected and utilized. The methods used included exploratory factors analysis (EFA) and binary logit regression. Among six latent constructs found in EFA, independence & enjoy, norms & modernity, and convenience & parsimony fuel the intention while others were insignificant predictors. Students who are migrant and come from richer households had higher intention to use motorcycles whereas other demographics such as gender and vehicle ownership were irrelevant. A concerning result found was the positive association of the intention to use motorcycles and cars. Based on the found effects of influential factors, an array of policy implications were suggested

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