Articlebronze2024

Assessing the influence of organisational citizenship behaviour towards environment on economic cost performance in UAE hotels

Rekha Pillai · Md. Aminul Islam · Parul Kumar · Hamza Almustafa

7 citations0/0 files storedBusiness Ethics the Environment & Responsibility

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Environmental Sustainability in Business Job Satisfaction and Organizational Behavior Environmental Education and Sustainability

Abstract

Abstract Organisational citizenship behaviour towards the environment (OCBE) aids in both environmental protection and in harnessing sustainable competitive organisational advantage. This study proposed a conceptual research model which investigated managerial perceptions of the relationship between OCBE and economic cost performance (ECP) in the UAE hospitality sector, with green innovative behaviour (GIB) mediating and green training moderating the relationship. Drawing on the theory of planned behaviour and abilities motivation opportunity theory, the study administered 479 structured questionnaires to hotel managers in the UAE using purposive and snowball sampling techniques. Partial least squares structural equation modelling was applied to test the hypotheses in SmartPLS3.3. Findings showed that OCBE had a direct and significant impact on ECP, with GIB emerging both as a direct and mediating predictor. Additionally, green training directly and significantly moderated the OCBE–cost performance relationship. These results evince the integration of sustainable philosophies with innovative mindsets to encourage green innovative endeavours among hotel managers.

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1991The theory of planned behavior 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2018When to use and how to report the results of PLS-SEM 1985From Intentions to Actions: A Theory of Planned Behavior 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1991Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors 1995A Natural-Resource-Based View of the Firm

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