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The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector
16 references·0 citing·21 second hop
The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector (2024)The influence of endorser credibility and…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Knowledge Management: An Organizational Capabilities Perspective (2001)Knowledge Management: An Orga…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Handbook of social psychology (1990)Handbook of social psychologyConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Knowledge Management Enablers, Processes, and Organizational Performance: An Integrative View and Empirical Examination (2003)Knowledge Sharing in Organizations: A Conceptual Framework (2003)Firm resources and sustained competitive advantage (2004)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2001Knowledge Management: An Organizational Capabilities Perspective6,226 cited
  • 2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance5,307 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1990Handbook of social psychology2,354 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited

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  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
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