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Cited by

• 2004The views of anadvocatus dei: political marketing and its critics91 cited
• 2009Considerations on the evolution of political marketing theory86 cited
• 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
• 2008An Epistemological Perspective on Research in Political Marketing53 cited
• 2006Leading or Following?49 cited
• 2007Ballot Paper Photographs and Low-Information Elections in Ireland48 cited
• 2008International political marketing: a case study of United States soft power and public diplomacy46 cited
• 2018Marketing (as) Rhetoric: paradigms, provocations, and perspectives20 cited
• 2021Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign18 cited
• 2014The Social Media Usage and the Transformation of Political Marketing and Campaigning of the Emerging Democracy in Indonesia18 cited
• 2013The Media and the Message16 cited
• 2004Beyond Direct Mail10 cited
• 2021Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan7 cited
• 2006La communication politique en France, un état des lieux6 cited