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The development of forms of Russian-Chinese relations is a managerial task for specialists in creative industries and educational institutions. Student project exchange for the development of university ties allows you to deepen relationships based on the development of competencies in the field of creative industries. The object of this research is a student Russian-Chinese project exchange in the field of creative industries, the subject is the development of a startup idea in a particular region, with the aim of mastering and developing competencies using immersive tourism tools. The purpose of the study: to create a startup idea as an integral part of student Russian-Chinese project exchanges in the field of creative industries, with the development of creative industries competencies among students (using the example of the Republic of Tatarstan, Tatar culture). Research methods: analysis, synthesis, classification, use of B.Bloom's taxonomy. The result of the research is: the development of the idea of a startup student project exchange in relation to the Republic of Tatarstan, attractive: in the form of mastering competencies (virtual, immersive formats); for students of Chinese and Russian universities; the application of B.Bloom's taxonomy to the development of creative industries competencies, where the target descriptors of educational cycles («to know», «to be able», «to own») are presented (in a theoretical aspect) in relation to fourteen online materials (courses) from the Russian side of the cycle (for teaching Chinese students) and nineteen from the Chinese side the parties.
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