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Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1998Measuring Market Power in the Ready-to-Eat Cereal Industry2,069 cited
  • 2006Licensing Effect in Consumer Choice966 cited
  • 2014Choice overload: A conceptual review and meta‐analysis857 cited
  • 1995Empirical Generalizations from Reference Price Research793 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 2020How the COVID-19 Pandemic May Change the World of Retailing494 cited
  • 1997A Comparative Analysis of Reference Price Models475 cited
  • 2005New Empirical Generalizations on the Determinants of Price Elasticity439 cited
  • 2015The Chief Marketing Officer Matters!432 cited
  • 2004Who Benefits from Store Brand Entry?369 cited
  • 2010What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?365 cited

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2001
Effective category management depends on the role of the category☆
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