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Platform Convergence or Divergence? Comparing Political Ad Content Across Digital and Social Media Platforms
16 references·0 citing·41 second hop
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References

  • 2003Partisan hearts and minds: political parties and the social identities of voters1,807 cited
  • 2018The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election696 cited
  • 2006In defense of negativity: attack ads in presidential campaigns453 cited
  • 2014Negativity in Democratic Politics350 cited
  • 2018Online Political Microtargeting: Promises and Threats for Democracy335 cited
  • 2014Seizing the moment: The presidential campaigns’ use of Twitter during the 2012 electoral cycle331 cited
  • 2017In Their Own Words: Political Practitioner Accounts of Candidates, Audiences, Affordances, Genres, and Timing in Strategic Social Media Use296 cited
  • 2020Images, Politicians, and Social Media: Patterns and Effects of Politicians’ Image-Based Political Communication Strategies on Social Media254 cited
  • 2020Political Advertising Online and Offline232 cited
  • 2004Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize191 cited
  • 2011When Does Negativity Demobilize? Tracing the Conditional Effect of Negative Campaigning on Voter Turnout184 cited
  • 2017Studying Politics Across Media125 cited
  • 2021Engagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 election123 cited
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Troll and divide: the language of online polarization
85 cited
  • 2022Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election78 cited
  • 2022Understanding the democratic role of perceived online political micro-targeting: longitudinal effects on trust in democracy and political interest51 cited
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