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THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON COFFEE PURCHASE BEHAVIOUR AT COFFEE-TO-GO SHOP
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2011Perilaku Konsumen (Teori Dan Penerapannya Dalam Pemasaran)981 cited
  • 1997Consumer Behavior: Building Marketing Strategy654 cited
  • 2015The Impact of Brand Image on Consumer Behavior: A Literature Review477 cited
  • 2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
  • 2013Impact of Brand Image and Advertisement on Consumer Buying Behavior116 cited
  • 2018The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor28 cited
  • 2021FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU KONSUMSI KOPI DI ERA PANDEMI COVID-1925 cited
  • 2021Influences of Product Attributes and Lifestyles on Consumer Behavior: A Case Study of Coffee Consumption in Indonesia24 cited
  • 2016Consumer Preferences and Behaviour on the Coffee Market in Poland23 cited
  • 2018Gaya Hidup Kaitannya dengan Keputusan Konsumen dalam Membeli Minuman Kopi22 cited
  • 2015Impact of Brand Image on Consumer Buying Behavior in Clothing Sector : A Comparative Study between Males and Females of Central Punjab ( Lahore ) and Southern Punjab ( Multan )16 cited
  • 2015Influence of Personality on the Buying Behaviour of Undergraduate Students in Universities in Cross River State, Nigeria15 cited
  • 2021Gaya Hidup Ngopi Sebagai Perilaku Konsumsi

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14 cited
  • 2020PANDANGAN CITRA BRAND KOPI JANJI JIWA DI KALANGAN MAHASISWA14 cited
  • 2021PENGARUH SELF-ACTUALIZATION DAN GAYA HIDUP HANGOUT TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI KOPI KEKINIAN PADA GENERASI MILENIAL SURABAYA12 cited
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