Brazilian National Science and Technology Week: a case study on engagement behaviors and impacts on the public

Wilmo Ernesto Francisco

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Museums and Cultural Heritage Academic Publishing and Open Access Conferences and Exhibitions Management

Abstract

This practice insight describes a case study in which structured observation and questionnaires (for visitors and presenters) were combined to investigate a public science event during Brazilian National Science and Technology Week (NSTW) in 2019. A very large proportion of participants (68.6% of visitors and 25 of the 31 presenters) had been unaware of the NSTW. Among those visitors who showed initial engagement, more than half progressed towards more effective engagement behaviors. The relaxed atmosphere favored the public's participation. Activities in generic locations in less favored areas are relevant to reach out to a diverse audience. Further research is recommended for critical assessment of similar events.

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References

2000Case study research methods 2009Learning Science in Informal Environments 2004Listening in on Museum Conversations 2012Why people attend science festivals: Interests, motivations and self-reported benefits of public engagement with research 2009Many Experts, Many Audiences: Public Engagement with Science and Informal Science Education 2010Assessing Exhibits for Learning in Science Centers: A Practical Tool 2017Preaching to the scientifically converted: evaluating inclusivity in science festival audiences 2011The Rise and Rise of Science Festivals: An international review of organised events to celebrate science

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