Tourism Education of the Future: Viability and Relevance of a Blended Learning Modality

Abstract

The relevance and feasibility studies are essential to ensure the quality and relevance of educational programs. These analyses are crucial to align curricula with societal needs. Relevance focuses on meeting environmental expectations, while feasibility addresses financial and operational aspects to maintain high-quality programs. In the specific case of the Bachelor's Degree in Tourism in a mixed mode, the viability and relevance of the academic program were evaluated by combining face-to-face and online elements. The methodology used was systematic, empirical, and critical, employing quantitative and qualitative data. The results highlighted the growing importance of mixed mode in higher education, offering flexibility to students and meeting high demand. This study supports the implementation of the Bachelor's Degree in Tourism in a mixed mode at the Autonomous University of Nayarit, demonstrating its relevance and feasibility.

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