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Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers
16 references·0 citing·39 second hop
Virtual Influencers vs. Human Influencers in the Context of Influencer Marketing: The Moderating Role of Machine Heuristic on Perceived Authenticity of Influencers (2024)Virtual Influencers vs. Human Influencers…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management (2018)Understanding perception of a…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Authenticity under threat: Wh…PLS-SEM or CB-SEM: updated guidelines on which method to use (2017)PLS-SEM or CB-SEM: updated gu…Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Exploring the credibility of …Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A Multicomponent Conceptualization of Authenticity: Theory and Research (2006)A Multicomponent Conceptualiz…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)On the Use of College Student…Foundations for an Empirically Determined Scale of Trust in Automated Systems (2000)Foundations for an Empiricall…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Structural equation modeling in practice: A review and recommended two-step approach. 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(2001)The Commitment-Trust Theory of Relationship Marketing (1994)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2000Foundations for an Empirically Determined Scale of Trust in Automated Systems1,792 cited
  • 2016Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users1,769 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 2018Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management1,334 cited
  • 2001

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On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
1,259 cited
  • 2006A Multicomponent Conceptualization of Authenticity: Theory and Research1,243 cited
  • 2018Authenticity under threat: When social media influencers need to go beyond self-presentation1,202 cited
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