The Role of Classical Music Public Services in Building Urban Cultural Soft Power: A Triple Model in China

Abstract

Recent studies advocate expanding the concept of soft power from the nation to city context and emphasize the importance of culture in building urban soft power. The existing research neglects the role of classical music on urban cultural soft power and reflects the necessity to explore long-term musical projects that are beneficial to residents. By analyzing the case study of a classical-music-educational-based public services project, the Guangzhou Youth Symphony Orchestra (GYSO), this research finds that public cultural services can continuously improve urban cultural soft power through the triple model of “contractor-cultural policies-public participation”. This research argues that although the In Harmony and the EI Sistema projects are also public cultural services of classical music, the triple model of GYSO has multi-faceted impacts on urban development, including cultivating creative class, enhancing residents’ cultural tastes, promoting social cohesion, integrating cultural resources and establishing city branding. This triple mechanism is a model with Chinese characteristics that combines the arm’s length principle with the cultural exception policy.

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