this work references cited by second hopReferences
- 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
- 1991The theory of planned behavior90,729 cited
- 2018When to use and how to report the results of PLS-SEM27,424 cited
- 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
- 1985From Intentions to Actions: A Theory of Planned Behavior19,049 cited
- 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
- 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
- 2022Sample Size Justification1,972 cited
- 2018Influencers on Instagram: Antecedents and consequences of opinion leadership1,331 cited
- 2016Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram931 cited
- 2018Social motivations of live-streaming viewer engagement on Twitch868 cited
- 2019The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic746 cited
- 2021Trust me, trust me not: A nuanced view of influencer marketing on social media692 cited
- 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work