Cultural Heritage Tourism

Abstract

Cultural heritage is, by definition, the contemporary use, interpretation, and valuation of both tangible and intangible inheritances from the past. Unsurprisingly, then, cultural heritage is often understood to be a potential point of interest for tourists, and, for many destinations, cultural heritage attributes are often key elements of tourism marketing campaigns. However, there has also been a more recent shift towards the blending of cultural heritage tourism and sustainable development, particularly with a focus on poverty alleviation. To that end, this chapter discusses the integration of these two principles. In particular, the chapter seeks to discuss what the author has found to be key elements of sustainable cultural heritage tourism development, namely the inclusion of both local communities in planning and development processes and the acknowledgement and integration of local identity in relation to local heritage. There is also be a brief presentation of the risks faced by sustainable heritage tourism development, both from external forces as well as from tourism itself. Finally, the chapter concludes with a discussion of the need for a shift from sustainable to regenerative tourism.

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